In this case study, you’ll see how Elago utilize Dext Commerce to optimize their multi-channel sales business.
About the business
Elago has been providing consumers with high-quality electronic accessories since it was founded in the early 2000s.
Over the past decade, Elago has expanded its operations across the globe and has also become a multi-channel business, with its products being sold via a variety of digital channels. Elago’s continuous improvement and customer care efforts have allowed it to create a worldwide clientele.
“The onboarding process was smooth, and when we experienced hiccups, they responded quickly to help us.”Rebecca Choi
Accounting Manager at Elago
As Elago expanded, it became increasingly important for them to have software that would allow their data from multiple online sales channels to be synchronized into their accounting software, QuickBooks.
Growing and gaining greater market share made looking through various data sources such as Amazon, Squarespace, and wholesale operations an increasingly time consuming process. Working with data from multiple sources and coding it in the format required by QuickBooks presented a significant burden to workflows.
Elago’s Accounting department found Dext Commerce to be a timely solution that allowed them to import the data they required, more quickly into QuickBooks. As the team’s in-house expert for Greenback, Rebecca Choi’s main objective was to increase the efficiency of her team so that they were spending less time coding and processing data and more time analyzing and collaborating on insights.
Dext Commerce provided Rebecca and her team with the support and efficiency that they were seeking. The team at Elago was set up for success in multiple ways with a comprehensive and detailed onboarding process. Rebecca shared that, “The onboarding process was smooth, and when we experienced hiccups, they responded quickly to help us.”
Elago’s immediate benefit from Dext Commerce is an accelerated timeline between when the data arrived in their sales channels and when it reached QuickBooks. With their array of sales channels and their recent expansion into additional channels such as Walmart, they are continuously looking for ways to better consolidate their data and emphasize getting their product into the hands of their customers.
With Dext Commerce, Rebecca’s team has fewer delays and greater accuracy when it comes to getting real-time data into their accounting software. Rebecca shared “Dext Commerce makes it easier to get real data into QuickBooks from all of our sales channels.”
“Dext Commerce makes it easier to get real data into QuickBooks from all of our sales channels.”Rebecca Choi
Accounting Manager at Elago
As a result of Dext Commerce, the Elago team has reported improved data and reporting capabilities. While Rebecca believes that more work needs to be done, she is confident that with Dext Commerce, her team will get closer to the 100% level of confidence they desire. Rebecca believes that her team will be able to push the update button and have access to the real-time data they need to move their business forward in time.
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